Description: The article shows us some positive responses from customers about a mobile banking app, the ways to login accounts using 53 Bank Mobile app, and something the author expects for the future development.
When fifth-third came to us, we want to build a new app, they went to a handful of their partners and gave us an opportunity to build a prototype,so we did that on the iPhone and it was a chance for us to run on that playground and take some ideas that as banking customers, we would like to see banking is something that we all have to do, why shouldn’t it be great?
It was a fun thing to look at all these things that we do every day, we’re viewing a balance or seeing how much you have or making a payment to somebody, if we can get this into their hands, let them login with their accounts, they’ll see the vision,we could work together and build something great.
A mobile banking app isn’t about introducing new features that you don’t know that your customers want, it’s about getting the designers and the developers and the line of business on the same page that you can understand what features you have and then you can take those features and make them better when fifth-third first offered us the contract.
We had to break out of the traditional mold between designers and developers, so we brought our developers and our designers together in an agile process which brought together the iterative steps and the collaboration between the developers and the designers sitting next to each other.
It’s not a clear-cut division between what designer is and what a developer is, we’re all working together to make a better product because of this close collaboration, we create an app, I’m proud to say I worked on the way, the app flows is incredibly smooth, it’s incredibly polished.
You can tell them the effort and the passion that went into making this application and it’s something that if there are customers are going to appreciate what we wanted to focus on was delivering that great experience for users, somebody grabs your app,10 minutes later, creating a review or leaving some comment or giving you feedback on it, so where we have this very transparent instantaneous feedback mechanism now where people are saying what they think, so fifth or they weren’t getting the response that they were looking for with their old app.
We took a look at what customers had to say so that we could try to get to that next mark, but go beyond that it used to be that you didn’t have that transparency into what your users were thinking about you had to guess you had to make logical conclusions but you didn’t have any real data and now we finally have that when the good feedback starts rolling in from the app store.
We get positive constructive comments, it really validates everything we’ve done, our designers and developers are the approach that work. It’s an approach that gives us a product, the users are happy to tell us that works that they like to use, because our clients are listening to what our users have to say, we’re no longer making an app for the client, we’re making an app for the user, that’s how apps need to be done, that’s the future of app development.
Once we finally push live into the App Store with the iPhone app and then later the Android app, the response was positive from customers, Fifth Third had a had a good time with it, because they could see what was a mediocre customer response, this app doesn’t end with a period, we’re not done, walk away and hope that the app stands the test of time for the next five years that’s not how it works, we’re there to keep on collaborating, listening to feedback and seeing what users think and to keep optimizing and making a better banking app.I think that’s extremely fantastic.