Description: The article is about amex login. The author tells us the history and story about the American Express and also about its success during the past time. It is a company who focus on their customer and try very hard to build a connection between customers and providers.
We need to get back to our roots which is focusing on a customer and being a customer centric company. We had to change and the only way to do that is to do a transformation not incrementally. Since it was an old marketing campaign that we had embodied who we were because you felt a sense of someone has your back. and now that value needs to be provided digitally.
Technology is about empowering the workforce and if we don’t use a platform approach to provide information to all of our employees,we will lose. The transformation for us is massive because it’s about community and empowering the 62,000 people at work from American Express.
The way you do that is through a platform that allows scalability and information to be delivered real-time. Salesforce gives us the power to do that. We’re putting it all on a digital device by which they can make the job easier for them. Before our Salesforce everything was so silo that there was no way for a salesperson to know how a client was interacting with the brand with products.
They had zero information in that space. As Salesforce becomes the single source of truth for us, we can find everything we need in a clear easy consistent and most importantly instant way when we’re with the client.
It’s about providing information and simplicity making the job more fun,more efficient and more exciting. When we started our relationship with Salesforce it was a tool for our sales folks. Now what we’re doing is recovering or servicing people our marketing people our product people to communicate and react real-time and solve customer problems.
The word is connected. People feel like they are part of one team working together on a single mission for our customers. Salesforce empowers and enables our people and when the people of jazz because they’re solving customer pain points,suddenly energy levels change, motivation changes and that’s where the excitements coming from and that’s where I think you’re going to see this exponential growth.
It’s probably different now it feels different to me. There’s a fun and an energy to it. That’s amazing. The productivity of our field is more than double-digit,it’s high double digits. We’re making leaps and bounds and you can feel the power of it happening. right now
When you can connect not on a rational level with customers but also on an emotional level,when you can do that because you aware customers are when they need you. It’s a game changer. We have been focused on the customer from day one and servicing your needs. Salesforce is a platform that allows us in the digital age to maintain that focus on our customer and to do it in a faster simpler way which is what they expect. It’s what I’m betting to drive the chain for future.