Description: This passage is mainly about citibank online login. In this passage, we can know that Citibank tries to take down the competition by focusing on customers first and the writer tells us the reasons why Citibank is different from others.
Vanessa Citibank has one of the global brands, that’s best known among banking customers, what are you trying to do to distinguish the brand? I think that the situation that we’ve been in globally for with the economy over the past couple of years is very important, the most important thing for us is to ensure that customers know that we’re there for them.
We’ve embarked upon a path of being very focused on our customers, and when we think about the brand in North America, we’re thinking about how we communicate that, we’re here to support you, we’re here to help and this isn’t about us, this is about how we help you write the stories of your life.
In the wake of the financial crisis, obviously images of banks all over the country have taken a bit of a hit, is there any image building that you have to do at this point? It’s not building our image, it’s building the value that we deliver to consumers and as we do that, we’re incredibly mindful from a marketing perspective about how we communicate.
So we think a lot about permission, do we have permission to speak to customers in a certain way? Do we have permission to talk about ourselves? What we’ve concluded is that we don’t want to talk about ourselves, what we want to do is to talk about how we can help customers, and we hope that we will help our image over time.
Obviously the way that your consumers are communicating among themselves is also changing, is social media a big part of your marketing message now? We think about social media first from a listening and a servicing point of view, and then like other marketers, we’re obviously starting to think about what the message is that we want to get out, but the bulk of our energy in social media is around.
How do we listen? How do we serve? How do we make sure that we’re on top of what we can do better? Speaking of creating value, you can’t walk around New York City without noticing that some banks have seemed to have a branch on every corner, our bricks and mortar are the mainstay of competing in today’s consumer banking business.
We think over time there’s a real shift to being in all the channels that matter for our customers, now there are times when you’ll have issues that you need to an ATM or you need to walk into a branch, so we’re very committed to building out that branch network in the places where we think we can deferentially serve customers.
So you’ll see us continue to build branches, in fact there’s one about a block away at Union Square that we think is a real showcase for the branch experience, we want to deliver to customers but you won’t see that be the only part of our strategy, because we want to make sure that we’ve got energy focused on being there for you wherever it is when you need us.