Description: The article is about dealersocket login. This is an introduction about the dealer socket company. The author introduces the advantages and some features of the dealer socket,he also gives some opinions from people who are using the dealer socket.
Dealer socket understands what is going on in our dealership. We can monitor and measure more aspects of our business,we use it and we can integrate into the sales process,we will get the phone call,that dealer socket becomes a part of our process.
I want to monitor my floor traffic,my phone traffic,my internet traffic and more importantly monitoring them. We are getting results with we are going to do somthing to overcome or improve upon it. It’s imperative that we get that information knowing that we need to check up on this vehicle,we can make sure there are no problems,it will send us that information that morning.
We create the email newsletter,we use dealer socket to create that list that send out to them and we had very good success with that,without dealer socket we couldn’t do it. The great thing with the the global reporting is I can get onto the computer and I can truly see what activity is happening on dealer socket.
It is seamless accountability and it can be scary if you’re not on your game and you’re not doing what you need to do especially in this market. There are some people who are not going to be measured. Those people aren’t making it right. The good news is you have to be able to look in your scoreboard with a clear conscience and know that anybody can look at that scoreboard and know you’re doing a good job. This is ultimate accountability.
One of the biggest challenges is the tendency for sales associates to wait until the advertising does its job and bring people in. One of the valuable tools that dealer socket offers us is to give information back to those sales associates when you’re having a slower day. Instead of sitting around at their desks and waiting for something to happen,we can now give them information where they can make something happen for themselves and for the dealership.
But once they understand it,I can show them that they don’t need to carry this fold around,they can have all this customer information or carry that little tickler box where they know they’re going to forget a salesperson,they’re hooked. I would say ninety-nine point nine tenths of our sales staff is engaged and bought in.
If you’re not out there seeking out ways to retain your customers and build your customer base,chances are diminishing. It’s not a blanket tool,they’ve helped us to customize what we’re doing here. We’ve gotten to know them and they know us and it is definitely a partnership.
The representatives returned your calls,they’re here,they don’t sell you the product and disappear. The unique thing about dealer socket and the way we look at the business is that we are poised for change at every single opportunity,what I mean by that is from a technology perspective,from a people and a cultural perspective as well as from an expertise perspective,we can make changes in our technology,we can make sure that we’re capitalizing on whatever events are affecting the dealership body at any period of time.
What I mean by that is from a technology perspective,we are one hundred percent software-as-a-service,we’re 100% internet based,it means that we can change and tweak technology at a moment’s notice to make sure that the dealer is getting the technology they need to enable the proper business processes to happen. The other thing is we spent time inside of dealerships,we are working for free so they wouldn’t buy us,we are doing the things that dealers do so that we could understand the business,we will continue to do that.
There’s no doubt about it,if you make the wrong decision,you can’t turn around and put in some other company or some other software,it’s a culture. It is a culture within the dealership, you don’t need to flip a switch to try something else,it took us a while to finally make the decision because we want to evaluate everybody who’s out there. We felt that we made the right decision.
Many of our competitors build these tools and they go at once and try to sell it in a million times,our model is to sell it a million times but to continue to work on the product as a working process,that’s one thing,that’s an advantage of our model. We are being an application service provider and enabling the dealer to get to the application over the Internet. We can make changes on the fly,we can make changes in real time,we can make those changes so that everyone in the space has those same new upgrades constantly along the way.
One of our big advantages is our ability to develop quickly and to implement those things. We know the dealer’s need and we are here to help them out. It has been a real eye-opening experience for us,the potential is unbelievable. Dealer socket is easy enough to use,if you’re using that system you can’t help but know where you’re at. If you don’t know where you’re at,then you’re not using the system which is worse.
Our sales have gone up in this particular operation,they have gone up about twenty-two percent this year,but our gross profit is gone up almost one hundred and eighty percent. At dealer socket,we strive every single day to make sure that every single one of our customers is a raving fan of our products and services.