Description: The article is about fifth third bank login. This is an introduction about the Fifth Third Bank mobile application. The author introduces the advantages of the mobile application of the Fifth Third Bank,he also mentions that they will always try to make things better in the future.
When fifth-third came to us,they said they wanted to build a new application,they went to a handful of their partners and gave us an opportunity to build a prototype,we did that on the iPhone,it was a chance for us to run on that playground.
Banking is something that we all have to do,why shouldn’t it be great? It is a fun thing to look at all these things that we do every day such as transfers,we’re viewing a balance or seeing how much you have or make a payment to somebody.
After we pour all these details into this prototype,we have a feeling that if we can give this into customer’s hands and let them play with it and let them login with their accounts,it can be great. They’ll see and they can catch that vision and then we can work together and build something great.
Improving a mobile banking application isn’t about introducing new features that you don’t know that your customers want,it’s about getting the designers and the developers and the line of business on the same page,you can understand what features you already have and then you can take those features and make them better.
When fifth-third first offered us the contract,we knew we had to do something big,we had to break out of the traditional mold between designers and developers,we brought our developers and our designers together in an agile process. It’s not a clear-cut division between what designer is and what a developer is,we’re all working together to make a better product.
We have close collaboration between designers and developers so we created an application that I’m proud of. I worked on the way,the application flows is incredibly smooth,it’s incredibly polished,you can tell them and see the efforts that we did when we were making this application. It’s something that customers are going to appreciate.
What we wanted to focus on was to deliver that great experience for users,somebody grabs your application and 10 minutes later they are writing a review or leaving some comment or giving you feedback,we have this very transparent instantaneous feedback mechanism where people can say what they think.
Fifth weren’t getting the response that they were looking for with their old app,what we did was that we went in and we took a look at what customers had to say so that we could try to get to that next mark but then go beyond that. It used to be that you didn’t have that transparency into what your users were thinking,you had to guess,you had to make logical conclusions but you didn’t have any real data,now we finally have that.
When the good feedback starts rolling in from the application store,we will get positive constructive comments,it validates everything we’ve done and lets us know that this application works. It’s an approach that gives us feedback on a product,we will know the users are happy,they are happy to tell us that the application works and they like to use.
Our clients are listening to what our users have to say,we’re no longer making an application for the client,we’re making an application for the user,that’s how applications need to be done,that’s the future of application development.
Once we finally push live into the App Store with the iPhone application and then later the Android application,the response was positive from customers,it was fun,Fifth Third had a good time with it because they could see that customer response was not only appearing in the application stores but even appearing on places like Twitter.
This application doesn’t end with a period,we’re not done,we are hoping that the application stands the test of time for the next five years. We’re there to keep on collaborating and keep on listening to feedback and and seeing what users think,we want to keep optimizing and making a better banking application,I think that’s fantastic