Description: This is an article mainly about gm card. General Motors plans to launch the Cadillac ELR coupe at a price of almost $76,000. For that price you’d expect the ELR to be a luxurious sports car, but it’s a plug-in hybrid one that GM is positioning as a rival to Tesla Motors’ electric Model S sedan.
It’s John Rose, we’re going to talk about General Motors, GM said at the end of last week that its all new Cadillac ELR would go on sale in all major US metropolitan areas, that wasn’t a surprise, we’ve known for a while that the ELR would hit dealers.
What was a surprise is the price, GM is asking 75995 dollars for its latest Cadillac coupe, I saw ELR close about a week ago in New York, I can tell you that it’s a very attractive car, it is very striking in person, it is a good-looking coupe.
The interior looks to be as nice as the ones we’ve seen in other recent Cadillacs which is extremely as good as the best of the German luxury brands, it may be even a little better in some cases, but seventy six thousand dollars is a lot of money, that is nothing more than the Cadillac version of the Chevy Volt.
The ELR is built on GM’s extended-range electric technology, it’s an electric car with a 1.4 liter gasoline four-cylinder engine that acts as an on-board generator, it gets about 35 miles of range on batteries alone if you charge it up at home.
Then the engine kicks in and empowers the car to a fuller range like the Chevy Volt with a full tank of gas, the range is over 300 miles, the Chevy Vol also has a nice interior, it’s a nice car to drive, people like it, it has the highest owner satisfaction ratings in the business, it starts at a little over thirty four thousand dollars.
This new Cadillac is more than twice as much as it, what is GM thinking? I’m not sure but I have some guesses, last week at that event when we heard Cadillac Chief Bob Ferguson compare the new ELR to the Tesla Model S, the Model S is a different kind of car, it’s bigger, it’s roomier and it gets its 200-plus miles of range entirely on batteries with no gas tanks needed.
Pricing the ELR, they think it’s competitive with the Tesla’s oblivious move, we would have expected from GM in the old days or at least it seems like that, but I met Bob Ferguson who runs Cadillac, I talked to him for a bit, he’s not a bonehead, he’s sharp like the other people we’ve met who were running GM.
They clearly have some strategies in mind, Ferguson has talked about taking a prescriptive approach to selling the ELR which hang out to individual customers rather than running big advertisements and so forth, one thought is that the ELR is the long and weighted production version of a concept car called the Cadillac converj which they showed all the way back in 2009.
This was always going to be the Cadillac version of the Chevy Volt, it took so long to get built because of all the other priorities, GM had coming out of bankruptcy, they canceled and unconcealed it a couple of times, but at this point it might be a placeholder for a year or two while they develop a more advanced electric Cadillac.
It may be that they don’t expect to sell very many of these but they want to set expectations around price as part of the larger push to establish that Cadillac is a top notch luxury car brand as a presence in the upscale electric car market which Tesla has all to itself now, maybe that’s what they’re going to think, I’m not seeing them sell very many of these but we’ll be watching closely, thanks for reading.