It looks WayFair is rocketing higher today. Here’s a major online retailer of home goods. It’s been a real wild trader since he came public last October, way for sales over 7 million products across five brands on wayfair.com just in Maine or modern dwell studio and BRICH LANE.
The company has a fabulous fulfillment network, connecting its customers with thousands of suppliers. Plus, the company has put tons of efforts into studying consumer behavior online and creating a website that makes it easier for people to find exactly what they’re looking for, leading to a major increase in repeat orders.
In its latest quarter, it is a technology-driven company and WayFair also has been moving into terrific mobile apps that allow you to order whatever you’re looking for directly from your phone such as furniture lamps decor. Now WayFair initially came public twenty-nine bucks a share zoom, which was just thirty-seven the first day.
Over the next couple of months, the stock sold off dropping below twenty dollars since and WayFair had been steadily working its way back hard with the stock soaring, almost eight percent today. After that, the CEO presented at Goldman Sachs.com Commerce Event this morning and indicated the companies have revenues approaching two billion dollars this year, which is higher than 1.7 billion.
Analysts were thinking of WayFair not yet profitable, but the company has been growing. Its sales were like crazy, up 52 percent in its latest quarter and the stock kept climbing. This is an exciting story. We are going to take a closer look with Raj Shah, the co-founder, co-chairman CEO of WayFair, to find out more about how the company is doing.
We feel excited. Mr. Shah, welcome. Thanks for coming. I don’t know if you noticed, but we made you my life major fourth quarter last year. We appreciate that. Don’t be a freak. Here is a flash sale in truth. You have some tremendous demographic, some tremendous people coming and all these sites are just different, not in that they’ve attracted millions of people.
Absolutely, our biggest brand WayFair is really meant to be the big selection across all the price points, which is really targeting the mass audience. Johnson made a perfect site for home decor enthusiasts, which I found is exactly like you married one sees great. I just want to read this to you, but please tell me if this isn’t the company.
This is Molly Henningsen, who’s a researcher for me. She goes all the way for app and uses it a lot, because I’m moving soon. When you have all new furniture this morning, I ran a search using the refining tools. In this case, you can really zero in exactly what you need. They wanted a love seat below 500 dollars of standard design in beige flared arms, tough to back, and no higher than 3 feet. The search was returned with over 10 options, many of which with free shipping and delivery.
We want people to be able to find that perfect item, which they can still afford without the price getting away from them. But that’s a technology-driven site that it can come up with 10 items. I bet you get them by free shipping and from all over the country.
For furniture, we offer free shipping over $49 and that selection is the key thing. We’re really trying to help folks find those perfect items. It seems as if that you’ve also embraced the technology in terms of how you get customers. I thought it was very interesting in the. conference, and then you said that you had tremendous success with a Facebook ad.
Well, we advertise a lot on Facebook. Obviously Facebook has tremendous reach and you can really target the right demographic customers that you want to reach there. It has really been a fantastic platform for it, but I know that it was the actual news that made a lot of people feel that they don’t understand how to use Facebook. Do you think you can perfectly handle how to advertise?
What’s interesting about online commerce is it’s a mix of technology, merchandising, marketing and operations. What ends up happening is you really have to be great at all of them, because whichever you’re weak at hurts you so bad that you won’t succeed, and the same is true for us. It makes we have four hundred engineers and data scientists as part of our team, and they really help provide technology that powers the other three groups.
We have tremendous people in the operation size of merchandise inside the marketing. I’d always be a big fan of Williams-Sonoma. They’ve got a really terrific commerce, but you got him one. I think that you really have a better idea because you have no inventory, which I just revere well to keep the key to offering a really big selection.
You can’t have Emma Tori because what happens otherwise is you wouldn’t be able to have the big selection. Most retailers try to narrow down the selection, have their merchants, and pick the right items. But the problem is the consumer. Every consumer would like to have a unique item.
By narrowing it, what happens is to end up having to push the consumer into the item you want versus figuring out what she wants. I’m focusing on her. That’s a very big difference. We just keep working. Our operations folks are incredible.
We have over 2,500 people in the company. When we look at what they’re doing, they’re all always working on making everything better. That’s the key, which is why we’re able to grow at the rate. We’re growing now. We’ve seen up-and-down consumer. I mean we’ve even Alan. Frankly, the quarter wasn’t up to what I would like to see. Pier one had a good quarter last night, Williams-Sonoma a good quarter.
But we saw Kohl’s have a bad quarter. You are opting for something that is consistent. Because of the technology, we don’t have to worry about the up-and-down like other retailers. The key thing is online home is growing at 15%, I think roundabout because of the shift from offline to online.
Last quarter our direct business, actually, to quarter zero is fifty-five percent year-over-year. Last quarter it accelerated sixty-three percent year-over-year. I think it is because as that chair moves online, what happens is consumers have the help of Google, related ratings and reviews and their friends throughout to figure out where the best place to go shopping is.
There’s no incentive for them to go to the second or third or fourth best place. There is what I want people to look to. WayFair is a tremendous investor presentation available, but May 2015 tells you all about their brands and why this is a very different retailer from anything you’ve ever looked at.
That’s Niraj Shaw, the co-founder, co chairman and CEO of WayFair technology-driven company for your home sticky crab. Jim Kramer here from there buddy. Click here to subscribe and get the jump with my exclusives with CEOs, plus market news, investing advice and a whole lot more.