Description:We live in a fully integrated world, so there are clients and colleagues, yet in marketing, there is still a tendency to separate all things digital.
We live in a fully integrated world, so there are clients and colleagues and yet in marketing, there is still a tendency to separate all things digital. We continue to reference digital strategies and digital media, my forever favorite new media is clearly a leftover from 1990s, when everything internet was very new, but labeling aside this way of thinking creates real problems.
First, it creates operational and financial and efficiencies within your departments and firms, overlap of roles duplicated efforts and wasted time and dollars. What’s even worse is that when strategies are implemented in silos, it results in a fragmented message, inconsistent image confused audiences and the overall reduced impact of your firm’s corporate communications by any measure. This is bad marketing, today synergy between data channels content and context is a must and this presentation will show why you should stop separating traditional and digital, and instead think of both as just marketing.
It will provide you a roadmap for this new marketing, and it will challenge you to become visionary marketing leaders equipped with the knowledge and tools to forever change how your firm’s see and do marketing.