Description: This article intends to talk about ppcc login, which mainly talks about Amazon PPC for beginners and high level strategy. The author shows how he has grown a 7-figure eCommerce Amazon FBA business and what he is doing to progress as an entrepreneur.
Welcome back. If you’re new here, my name is Matt Loberstein. The main reason people follow me is that I have built up a seven-figure business on the back of amazon creating my own brands, dealing manufacturers, customizing my products and then selling them using amazon where it’s hands off.
If that sounds interesting to you and you’re new here, make sure to follow me. In the last passage I talked all about shipping which is one of the main confusions, one of the most frequent questions that I get.
Make sure you go back and read. If you’re confused and overwhelmed about shipping right now, I’m about to hop on a call with Stammer Brax. This should be a cool interview. If it’s up by the time this one’s up, if you do not check it out, it’s probably going to be a good one.
I had a few back-to-back other calls all went good. I’m excited for the interview with Tamara to come up. We talked building a brand. We were talking more about how to think about a brand, what is a brand, how to think about expanding out.
I always talked about not having one product but having multiple related ones. What are the ways to think about that for now? Check out that interview. I’ll do more about it. Let me know in the comments if you want to know more.
For the main topic of today, I want to talk about PPC. I haven’t talked about it. I can give you some value on the ways to think about what is that, what is PVC. I’ll give a little brief introduction first and then we’ll dive into some higher level stuff as well.
First let me lay out some definitions in case you’re brand new to PPC. You don’t even know what that is .You’re stumbling through and it’s all overwhelming. What PPC stands for is pay-per-click. This goes beyond Amazon.
Google has had PPC forever. It’s a sponsored search result. In the Amazon context when you type in a search for something, you will see products that pop up like organic normal search results except they say sponsored by it.
The way it works is that those sellers of those products are paying to show up. They’re paying when you click on that listing for pay-per-click. They’re setting a bid which is the amount they are willing to spend at the top-end for that click.
They’re spending anywhere up to that based on the competition of bidding. You’re bidding against other sellers that are bidding on the same keywords. Whatever the top bid is, that’s how much you’re paying for that click.
The entire reason you’d want to do this is to get more sense. The more exposure you can make, the more clicks you can get. The more potential sales you can make in a perfect world, you’d be able to buy clicks much cheaper than the profit of the sales that you get from those clicks.
That’s the entire idea of PPC but in a second I’m going to explain why there’s a little bit more to it. It’s a little weirder than that but that is the core of it. You want a bid. You want to get clicks and you want to make them profitable.
If it’s profitable, it is a metric that Amazon gives you, there are a whole bunch of metrics we could dive into. Those maybe in another article but the one that matters is called a course. Sometimes we call it course.
This is advertising cost of sales which means is how many sales are being attributed to those clicks that you paid for and the percentage of the purchase price that you paid. For example if you spend five dollars and you get twenty dollars in sales, you have a 25% Eiko’s.
Because it costs you $5.00 to get a twenty dollar sale 25%, five out of twenty is twenty five percent. That means you’re paying five dollars per 20 dollar sale which should be very profitable. If you’re having ten dollars profit on twenty dollars, you can spend five dollars to make ten dollars.
You should make that bet. Here’s where PPC gets slightly more complicated. I wouldn’t say complicated but conceptually you need to think about it a little bit differently. As I said it’s obvious when a PPC campaign is profitable, that’s great for example.
If you have a 10% a cos and your profit margin is 40%. You’re obviously profitable. That’s easy to understand. What’s harder to understand is that there’s a bit more going on. You need to realize that PPC is one of your best ways to get traffic. Especially it’s traffic that Amazon likes.
You’re paying Amazon for this traffic. They’re obviously going to favor it. It’s running through keywords as well. You’re bidding on specific keywords. We know that any sale through a keyword is going to help us to rank for that keyword.
Because the sale is showing Amazon that your product is relevant to that search. The more sales through a keyword, the more ranking of that keyword .That is search rank in some PPC. But running PPC will allow you to rank because you’re pushing PPC out through keywords.
Those sales lead to rank so you need to be thinking about it as a ranking tool in addition to another way I can make a little bit of money. Now PPC might look to be losing money but maybe it’s helping your ranking which is to help you make money.
It’s like you’re profitable in a more roundabout type of way. It’s not all cut and dry. It is very obvious that’s a taste of the way you need to think about. PPC is helping you to get out there through Amazon system and to show up in a lot more places.
Therefore the actual ROI is more than what appears to obviously be profitable.That’s very key to the way that I think about PPC that I recommend.
Because PPC is helping you at breakeven, if you could run PPC and you could spend tons at breakeven, honestly that would be worth doing. You need to get your head around. It’s worth doing because it’s helping you rank which is going to lead to all other types of sales that are going on and are not being attributed to PPC.
Taking it one step further, even a cos is not fully trustworthy. There’s other ROI. That’s not obvious. This is first off a quick tip. If you are running these campaigns, you’re getting started and you’re spending money.
But there are no sales showing in your PPC reports it gives it 48 hours or so. Because it delays. It’s not immediate. Keep that in mind that’s a separate tip. What beyond I think is that there are some sales which are not attributed to PBC which a result of PPC.
Because it’s only going to report if that click leads to a sale within 14 days. Now there are a few sub points to that point. First off the obvious one is that as a customer if you click on an ad and you buy that product 15 days later, it doesn’t count from PPC. It doesn’t show up for PPC.
I don’t know about you but with me I’ve definitely found products that I’ve not bought within the first 14 days of interested in it. I’ll let stuff sit in my cart or I’m planning on buying this thing but not right now.
You buy it later. Those are obviously not going to be attributed to BBC. Amazon tells you that straight up it’s 14 days. That’s how it’s attributed. If they were to clear their cookies or maybe they were looking from another account, that’s going to get lost.
What if they’re browsing Amazon at work, they’re not logged into their Amazon account, they find your product they clicked on your ad, they go home and they’re on their iPad which is logged in but they weren’t logged in, that’s not going to tribute.
Because it’s not tracking them. There’s some of that happening as well. How often do you literally find something, click on it and buy it? That’s not the way that I shop. That’s not the way most people shop.
Overall here’s even more to this. My whole point is that there are a lot of ROI and PPC. That is not obvious. You need to think about it as a ranking tool. You need to realize that some of it is dropping off and you need to be happy with breakeven or even a slight loss.
Because it is allowing you. It is buying you the other sales in the traction which is ultimately what you want. So that is an important thing you need to keep in mind. An overview of how you need to be thinking about PPC is crucial.
You can’t be pinching pennies because there’s so much other stuff going on. This campaign is not profitable enough. So I’m going to cut it off. That campaign is probably helping you in other ways so don’t be tight on always trying to find down.
Sometimes you need to push because you need to think of it as a way to get traction. Now let’s talk how to do some campaigns and do some brief overview of optimization. We won’t go deep on this right now, because that would be entertaining.
We can do that more. Let me know if you want to go deeper on this. The truth PPC optimization is more simple than people will make you believe. They will make it dramatically more complicated than it needs to be.
In a sense this is going to sound simple and that’s because it is your complete guide to PPC. Your complete guide to PPC is that you need to try a bunch of stuff. You need to cut out what’s not working and you need to scale up what is working.
Try a bunch of things. The stuff is not profitable. Cut it out or tone it down. If the stuff is very profitable, try to spend more. If the stuff is break-even, I would say keep it running. I know that sounds simple but that is the core of running your PPC optimizing.
It is simple. There are other tips and tricks. Click and do these export. For example that stuff is important. You can run your search term report on your automatic campaigns. I don’t want to overwhelm anyone who’s new right now, but you can do automatic campaigns or phrase match manual campaigns.
You can export all that data, figure out what keywords are working, dump those into a new exact match to campaign, continue to refine and refine. But the sort of idea behind that is to do more of what’s working and cut out what’s not.
One last tip for today on PPC is that I get asked about should you run an automatic campaign? What I want to say is that even if this is day one, no matter what else you’re doing, if you’re technical and you’ve exported all of these lists of manual exact match keywords, you need to target and you’re going deep on this from day one. This still applies to you.
If you know nothing about PPC, you’re super not technical, you should still do this. That’s for anyone. You should always run an automatic campaign in any situation. You should always run an automatic.
I’m not saying only run automatic. What I am saying is that at least you’re going to run an automatic campaign. Even if you’re getting technical from day one, you’re still going to run an automatic campaign in addition to whatever else you’re doing.
Have another call and I’ll keep talking it. Another consultation call is always fun to get to connect with you and help you out. That was awesome. I was talking about why you always want to do an automatic campaign regardless of how technical you get, even if you go further and do the other manual campaigns.
The reason for this is that you’re going to be able to get data from your automatic campaigns and from your phrase match manual campaigns. But that’s for later. You get data that you’ll be able to use to build better campaigns and even better listings, because you’re going to be able to see what keywords converted in your automatic campaigns.
You can run the search term report , then dig into that and see the keywords that had profitable eCos. You can export all those keywords, drop those into an exact match for a campaign and then attack those keywords that are profitable.
They’re profitable because they happen through automatic. That is the best way to find profitable keywords. It’s the best way to get other ideas of keywords. You might want to put into your back-end search terms.
There are softwares. I use some of the tools in the helium 10 suite for keyword research, but in my opinion it’s better than knowing a keyword led to a sale. That’s huge. Amazon is going to find those for you.
It’s going to display your ad where it thinks your product is relevant. That’s automatic. That’s where the magic happens. Check that out. It’s cool. And you can check out all the other things. If you have any questions or you are interested in this, feel free to leave your comment below. Thank you for reading.