Description: This is a passage about ppcc login, which introduces analyzing Amazon sponsored products. The Sellics’ PPC Manager explains the “Analyze” section of the Sellics. You can get your free 2 week trial of Sellics at www.sellics.com and give it a try yourself.
This is david from Sellics and today I’ll be giving you a quick walkthrough of the PPC managers analyze function. Most of you will already be familiar with the main optimized section. You can easily enter all of your campaigns advertisement groups.
Keywords and search terms filtered in by various criterias. Make the necessary changes such as lowering the bids of costly keywords, pausing them or putting them on the negative list. It’s always been hard to keep tabs of all those changes and know how they affect the performance of your sponsored products.
This is where analyze comes into play. Sellics will automatically save all the changes you make so that you don’t have to make any separate notes or guesses. When you first enter to analyze section, you’ll see the some of your PPC performance across all of your campaigns along with all the changes that were made.
All of these changes will be shown beneath the trend in line with the respective date. They occurred on the size of these icons which will indicate the relative amount of changes of that specific type.
In this case you can for example easily see a few keywords. Bits were reduced on the 5th of January compared to only one bit. The day after further below, you’ll find a change lock where all the changes are listed chronologically.
You can see the campaign and advertisement group in which a certain change was made. A change itself and the keyword had happened for all of these included changes that were made manually within the optimized section as well as changes that were made automatically by the rules that were set in the automated section.
This can be seen by this little icon. Remember it will not track changes made within seller central, so we highly recommend sticking to Sellics in order to take full advantage of the PPC manager. One of the things that you’ll find most beneficial is the possibility of easily identifying the campaigns and advertisement groups which are not performing well to do that.
You can for instance sort the acres column and then check how the trend is developing on the right side. You’ll see how many changes were made, so you can easily check whether or not this development may have been caused by your own actions.
Although these campaigns are showing a relatively high acres, their acres trend is going down. As they are already moving in the right direction, they don’t really require my attention. But in this campaign, I can see the trend going up even though I already made a few changes.
I should probably have a closer look into this one. Once I’m on the campaign level, I would redo the same process and look for the advertisement groups whose acres trends are going up despite my changes.
In this case there’s only one advertisement group, so the challenge is indeed not too big. I’m on the advertisement group level. You’ll notice that the change is down. We’ll only show the changes within that specific advertisement group.
A few keyword bits were increased on the 19th of January. Although this seems to have been successful at increasing my impressions, the sales went down and the acres went up. This would be the scenario where I would go back to the optimized tab, enter the respective advertisement group and have a look at the keywords whose bids were increased.
I’d reevaluate whether or not these keywords are relevant enough for my product. If not, I’ll decrease those bids again. The PPC analyze feature can easily let you identify the campaigns and advertisement groups which require your attention.
Also it can help you understand if it was your changes to lead to a performance development. If you didn’t make any changes recently, at least you’ll know that it’s probably not your fault. It is due to external factors or due to other performance factors such as new reviews or changes to your products content and pricing which can also heavily influence your PPC performance.
If you’d like to learn more about the other sections of the PPC manager, feel free to check out our knowledge base and check Sellics.com with plenty more tutorials and articles. Thanks a lot for reading and we wish you maximum success on Amazon.