Description: This passage intends to talk about ppcc login. Read this to avoid costly SEM mistakes with poorly planned PPC campaigns. Before you login to AdWords, Facebook or Youtube, make sure you get clarity on these 3 things: determine your 2nd Level Objectives, determine who and determine 30-day budget.
I’m Ryan from Ryan masters marketing. Let’s talk about how to get you started with paid traffic. Before we log into AdWords, Facebook or YouTube, I want you to get clear on three things. These three things are going to help you have success in whatever platforms are using with your advertising.
The first thing is to determine your second level objectives with these campaigns. I don’t want you to try to think about everything. You’re looking to accomplish with paid traffic. It’s better to chunk it down into missions or campaigns or specific things and stack them on top of each other.
What I mean by that is for example if you are an e-commerce company, the top-level objective is probably to increase sales with paid traffic. But that’s too broad. You can measure sale and increase in sales.
But it’s not as helpful versus you want the second level which would be increasing a specific product category of sales or a specific product. If you have a best seller, that’s a great place to start with everything with paid traffic.
You always want to start with what’s already working, because that’s going to help you build leverage and help your account history. Because you’re going to get good click throughs and engagement.
Thinking about the second level objectives, that’s going to help you have a foot ahead of your competitors, because you’re getting much more specific with your campaign. For sales it would be specific product sales or specific product category sales that you’re looking to increase for leads.
I want more leads. There are more leads for this particular funnel, for this particularly magnet, for this call center or this type of lead getting specific on what type and engagement. Beginning paid traffic is not for e-commerce owners or business owners. It’s also for content creators.
So you may want more views or subscribers to your YouTube channel or some followers on Facebook. Specific the second level. That’s what we want to measure, because having a second level allows you to build Payne’s targeting.
All the campaigns we want to increase sales in general, but we want to get that second level of specificity. So that you can measure it more accurately with your paid traffic. The second step is determining who we want to get in front of and this is why I had you choose a second-level objective.
Because it’s easier to figure this out more backwards than saying I want to increase sales. If you have the second level objective of I want to increase sales of this specific product, then you can go to this step.
It’s Arvind who is most likely to purchase this product.We’re not trying to get everybody. It’s very important. If you want your money to go and be returned, you focus on most likely to purchase. If you have a particular product or product category, think about who was already buying those and what bucket they fall in.
It could men 18 to 34 who are interested in X, whether X is Fitness or style tips. Or maybe it’s 25 to 35. You have women who are interested in skin care. It could be solopreneurs. Maybe you want to get five entrepreneurs or maybe you want to get in front of c-suite exact same the second level objective.
That’s what we want to get clear, because this is going to determine what platforms you’re using or probably going to use all the platforms in terms of Facebook, Adwords and YouTube. But the mix and the alchemy of how we’re going to make them work together to get in front of someone is most likely to take the action. We want them to take and not waste money getting in front of people that would have no interest in your message.
The last step is determining what is your launch budget which is the initial amount you’re willing to spend. This is a fluid question. Though I don’t want you to think that I’m willing to spend $500 in next 30 days.
Now you’re stuck to that and you have to spend that much or not because you can adjust and change this at any time. It helps get a sense whether you’re setting up the campaigns or whether you’re hiring somebody to do it.
It gives a sense of how far can we reach, because if your 30-day budget is 500 bucks, then we’re going to be taking probably more of a laser strategy and you’re going to want to focus on probably one platform for cold traffic and have remarketing supported underneath it.
If you’re a 30-day strategy or your 30-day launch budget is 10 K, we’ve got a little more room to get in front of more people on YouTube, Facebook and AdWords. This is good. You could start with $500.
If things are going well out of the gate, it usually doesn’t happen, because there’s a learning process and a learning curve for the data to come in. Even if it does, you can always increase the budget or you can always scale it back.
If you start at ten thousand and after twenty five hundred and three weeks, you’re not getting the data, the sales or the leads or engagement you were hoping for. You can scale it back while you optimize and work on the campaigns.
Having these three things the second level objectives who you’re trying to get in front of in the initial launch budget, having those getting very clear on that is going to help you. Whether you’re setting up the paid traffic campaign yourself or you’re hiring somebody to do it, you want to have those three.
You can hand over and discuss with them, because that’s going to give you clarity on the outcomes. You’re trying to accomplish with paid traffic as I’m sure you’ve seen if you’ve had any type of experience, it is very complex when you get in there.
Part of that is not necessarily by design, but it certainly helps encourage more spend. You need to make sure that you’re clear before you get into the whirlwind of activity in there. Be clear on what you’re looking to accomplish with your paid traffic spend and one little bonus concept or strategy.
I want to leave you with is this idea of fanning the sparks when it comes to paid traffic. What I mean by that is the danger that I see a lot of people make with pay traffic is that they try to do all this stuff at once. That’s a good way to deplete your cash and not get anything back.
What you want to do is to fan the sparks. The sparks are the things that are already working well in your business or with your audience and putting that in front of more people who are audience or your business.
For example if you have a Youtube channel or you’re a content creator, you have blog posts or you have videos, obviously if we take a 8020 look at that 20% of your videos or your blog posts, it accounts for 80% of your traffic or views.
Take a look at those top 20 and promote one or two of those, because those obviously have a spark of what works same thing. If we switch over to e-commerce or to Leeds, 80 percent of your revenue or some disproportionate amount is going to come from 20% of your products.
Start with the products that are already doing well that have testimonials and have traction, because paid traffic as I’ve explained is an accelerant. It’s not a miracle maker. But it’s an accelerant.
It’s going to accelerate what’s already working. If something’s not working, it’s going to accelerate that and make it very clear that it doesn’t work, because you’re sending traffic to a dead end.
As you go through those and determine your three steps, you’re setting up your campaigns and even optimizing your campaigns. If someone else is doing it for you, always keep in mind fanning the sparks.
Because those are going to build the flames that give you more cash and more momentum. Then you can spread out and go conquer other campaigns. That might be a little more riskier, but start with the ones that are proven to work right. I hope that helps you. If you need more help with your marketing, leave your comments below. Thanks.