Description: This passage is mainly about redcard login. In this passage, we can know that Target is targeted by hackers, so the writer gives us some ideas of how to protect ourselves in this coming holiday season.
Welcome back, I will attention off target shoppers, you better check your bank statements, the retail giant reports that 40 million debit and credit card accounts could have been hacked between Black Friday and December 15th, the company is warning customers to check for unauthorized activity on their bank cards.
In this case, the colonels decide to do a bit of holiday shopping at the target customers’ expense, the hackers may have been able to access the shoppers names, card numbers, expiration dates and the three digit security code on the back of the card, so how safe is our data with all this extra card swiping?
We’re doing it during this holiday season to help me sort through this, I have joined earlier by Himanshu negan bounder of SSP Blu, and I have asked him how someone can know that if their information is vulnerable during this attack, so anyone who goes to Target the day before Thanksgiving and until December 15th is vulnerable.
There are millions and millions of people, and what you have to do is the most important before anything is changing your PIN number on your debit card if you have one, so how much has been stolen and how far-reaching is this? Do we know any of the specifics at this point which states for instance?
I think that it hits almost every state that target is in, there are 2,000 stores that are targeted and intended on that one by accident and also Canada, so this is something that is going to be continued to be investigated, but the bottom line is that if you have used a credit card or a debit card, you can be at risk and you need to check your statement, change your PIN number and do some other things.
So how does this attack work? Is target more vulnerable than anywhere else that people use their credit cards or their debit cards? I think that what we have to understand are consumers, there is no retail shop that has a hundred percent security, so this is not something that target doesn’t do enough.
What’s going on is that hackers have done something that are very clever here, they have figured out that instead of targeting the online retail experience, going to target com or some other store com, what they’re doing is what’s called a point-of-sale, at that moment when you swipe your credit card, they’re hacking into the system that collects that information sending it off to some other location and grabbing your credit card information and your PIN number.
Therefore, they can create other credit cards and walk around and shop with them as though they are you, they can go online and use that information and shop for other things, so how can customers protect themselves from this moving forward beyond target? If you’re a target customer, you have to think about your security even if you don’t shop at Target.
Because this can happen at any store, one of the things that you should do consistently is that for every few months, change your PIN number, it’s not easy to do that, it’s worth doing, second, check your statement all the time, one of the best ways that I can think of doing it is to put a mark on your calendar.
Every day at 2:00 o’clock, you’re going to call that 1-800 number on the back of your card, and follow the prompts and hear what your last five charges are, because if there’s something unusual, in real time you’re going to remember it, you’re going to report it and then it will be taken care of by the bank or the credit company.
I want to go ahead and move on away from data that’s been hacked and to data about individuals that companies buy and sell, now a new report from the Senate Commerce Committee has come out, and it outlines some of the data that these companies have, now one of these data mining companies Equifax has 75,000 individual data elements on people.
These include whether consumers have bought a particular soft drink in the past six months or not, whether they use laxatives or not, whether they have visited a gynecologist within the last year or not and how many miles a year they drive over the pasta four-week period, personally I don’t even have 75,000 data points on myself.
So how do the data companies find out whether or not consumers are saved using laxatives? I think that this reports one thing that is clear, senator Rockefeller is concerned about what he’s finding out, it is that data companies are getting information about you, not only in the online world that oftentimes we think about.
If you look at the past year, I have been talking about Megan, we’ve been talking about the online world, what this report is doing is that it’s showing that in the physical world, there’s a lot of data being collected about you and now it’s being merged with the data about you in the online world.
So every place that you’re going sites, that you’re visiting in the physical world and places, that you’re going in the online world are getting merged into one to create in essence a profile about you.
Then the data brokers are selling to marketing companies and you’re looking for a group of people who go to st. Paul Minnesota and shop at this one particular store, and bucket of people go skiing over there, let’s focus on them and target them, give me that data and that exchange happens for money.
Then you start getting advertisements whether in your mailbox, stuff down the street where your mailbox is or in your online exposure experience as you’re browsing the web, and we don’t have much time left, but I want to ask you two more quick questions, first of all, how much money are these data mining companies getting and is there a meaningful way to opt-out of them?
The bottom line of the money is that it’s in the millions to the billions of dollars, that’s how much money is being exchanged here in terms of opting out, that is the challenge, it seems that you can run but you cannot hide, so what you can do is to say that I want to know what you have about me, I want to do something about it, if it’s incorrect, I need the right to correct it.
I think you’re going to see that when holiday is over, senator Rockefeller is going to come back and there is no doubt that they’re going to start introducing legislation to give more power to consumers than right.
Now it’s obvious that they don’t have Himanshu neiguan founder of SSP blue, thank you so much for joining us and for giving our viewers some ideas of how to protect themselves in this coming holiday season, thanks and have a happy holiday.