Description: This passage is mainly about umpqua bank login. In this passage, the writer tells us something about UMPQA Bank, including its history and its process of development which is very cool for a bank.
UMPQA vision is there on the wall in every location that you walk into, it says that welcome to the world’s greatest thing, I’m Lonnie here, I am the director of creative strategies at UMPQA Bank, if you think about banking, it’s been fundamentally the same for 500 years, what our goal was to create a model that was turning the industry on its head and creating something that hadn’t been seen before.
We wanted to come up with something that allowed people to give more reasons to drive past two or three other bank locations to get to us, we reach out to our customers to understand their needs and desires, but we did this back in 1994, if you asked them what they wanted their bank to be, you would not have gotten this answer.
What do customers like about being at a nice hotel? What do customers appreciate about being at a restaurant where you get good service? What do fine retailers do? One of the promises here is that you start with service and it’s not about sales, the sales will come, when you come in we’re usually greeted by somebody.
If you’re a customer, they’re going to know your name, if you have a transaction, you’re going to come up to either the service counter or you’re going to go up to our teller which is maybe more akin to a hotel lobby desk, that’s where the transactions happen and as you get your receipt back on the little tray, you’re going to have a piece of unquote chocolate.
You might want to sit down with your laptop user and Wi-Fi and have a cup of our own blended coffee, essentially this is a place that has space for people to hang out in, we want people to stay, I get the question, the walk ants can see this beautiful space and maybe ask you to cost this much to produce this customer experience in an environment.
In fact it doesn’t, we choose differently, we chose to have comfortable chairs instead of desks, we choose to make our child room looks like that instead of a traditional one, the materials don’t cost anything, it’s what you decide to do, design wise plays a huge role in the customer experience, that’s a big deal.
So we even have done it with fresh food and coffee, but these are the types of things that don’t necessarily cost a lot of money, think about it and what will happen is that you’re sitting in Roseburg Oregon with a odd-looking Bank that people are driving by, but when they walk in, they will look around, they might walk back out, look at this sign and make sure that they are in a bank.
But when they came back in, what we want them to do is to browse, to shop and to remember the bank that is caught on wildfire, so you can set that example and show what it can do, I want to do that and the rest of the bank start to be able to say when I get that, and those people in that store are taken off-site for six weeks of intense training about culture, about operating differently, about doing a different model.
But how do you rotate all positions? No matter who you are in the store so that everybody understands each other’s job, that strategy is taking away those small annoyances that we have in making and that is standing in line, while all these people at their desks are hiding behind a stack of paper, because they can help you.
So when we first started this prototype store and then started to build them there, after we started to market it and in the new places we ran to a bank a little bit hard, and in doing that I remember that we had these billboards in 1995, these billboards said that the revolution is coming.
Then two weeks later we ripped those off, since the revolution is here and I have a big UMPQA Bank logo, people want to see what that is about, I am at this elementary school, we are helping the school upgrade playground, and this little kid comes up to me, it is cool for a bank.